When people hear Chief Strategy Officer, they think long-term vision, market trends, maybe some pitch decks. And yes, I do plenty of that.
But the part of the job that matters most? Killing friction. Every day. Everywhere.
The Reality We Started In
At ExteriorOps, we began with drones. They were fast, efficient, and safer than sending someone 100 feet up on a boom lift, just to pressure wash windows. That was the initial “aha.”
But the deeper insight hit when we saw this:
The real value wasn’t in the drone—it was in the time we gave back, the risk we removed, and the mess we helped clean up.
We weren’t selling cool tech. We were quietly solving broken, boring, dangerous workflows that everyone had just accepted.
Where Friction Hides
It shows up in all the places people don’t talk about:
- A crew that can’t start work because the site plan wasn’t updated
- A customer waiting two weeks for a report that should’ve been real-time
- A property manager chasing five subcontractors for updates
- A good technician quitting because the tools suck or the process is chaos
These aren’t edge cases. They’re daily reality for people maintaining the buildings we live and work in.
What ExteriorOps Is Actually Doing
We’re not just flying drones or building hardware. We’re removing the grind from exterior operations.
That means:
- Capturing and analyzing data with zero extra steps
- Automating dirty, risky tasks
- Making inspections, modeling, and reporting actually usable
- Giving real estate and facilities teams one interface for everything outside the building
It’s not about “innovation.” It’s about making life easier for the people doing the work.
What I Wake Up Thinking About
I don’t ask, “What’s our growth target?” I ask, “Where are we still making things harder than they need to be?”
As CSO, I see my job as running around with a machete—clearing paths for our team, our clients, and the industry at large.
If there’s a choke point, a gap, or a drag on progress—we go after it. That’s where strategy actually matters.
If You’re Still Reading…
Thanks. Seriously. This stuff isn’t always glamorous. But it’s how we build systems that actually work—and companies that last.
If you’re in property ops, field services, automation, or just love solving messy problems, I’d love to connect.
We’re building something bigger than drones. We’re building ExteriorOps—a frictionless future for the built environment.
